ESRA (originally Eastern Ski Reps Association) was founded over 50 years ago by a group of sales reps in upstate New York. While the size, make up and name of the association has changed considerably over these many years, the intention of the association has remained the same .. to bring retailers and reps together in a neutral environment to see next years' product offering and place orders.

EWSRA (now Eastern Winter Sports Reps Association) is now made up of over 150 independent sales reps who represent ski, snowboard, outdoor and action related products. As an association we produce 4 industry trade events open to exhibiting member reps, and their retail accounts.  

EWSRA is a professional trade organization devoted to the advancement of the ski,snowboard, outdoor and action industry. We are a nonprofit corporation, governed by an elected board of directors with a staff to conduct the activities of the association. Membership is open to individuals ONLY. Eligibility in our association is dependent upon meeting our few membership requirements.